DIGITAL TOURISM AS A MEANS OF SUSTAINABLE DEVELOPMENT AND POVERTY REDUCTION IN THE SAMARKAND REGION

Abstract

The Samarkand region of Uzbekistan is home to a significant portion of the country's rural population, which has been struggling with poverty and unemployment for decades. In recent years, the Uzbek government has been promoting sustainable development and eco-tourism as a means of addressing these issues. This research article examines the potential of ecological tourism as a tool for sustainable development and poverty reduction in the Samarkand region. The study focuses on the role of business entities in developing the tourism industry and creating new jobs for the local population.