HARNESSING HERITAGE: A FRAMEWORK FOR SUSTAINABLE TOURISM DEVELOPMENT IN UZBEKISTAN
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Uzbekistan, endowed with a rich Silk Road legacy and architectural marvels, has significant potential for heritage tourism. However, balancing economic development with preservation, effectively marketing its unique offerings, and ensuring equitable benefits for local communities remain crucial challenges. This paper examines these challenges, drawing on successful models from other heritage tourism destinations, and proposes a framework for sustainable tourism development in Uzbekistan.
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