Digital Marketing: a Comprehensive Guide to Navigating the Modern Marketing Landscape

Main Article Content

Deberdiev Anvar Ravilyevich
Sattorov Mirjahon Mirzohidovich
Karahodjaeva Masuda Akmalovna

Abstract

This article provides a comprehensive overview of digital marketing, encompassing its evolution, core components, strategies, and impact on modern business. It explores the key channels, tools, and techniques employed in digital marketing, highlighting the importance of data-driven decision-making and audience engagement in achieving marketing goals.

Article Details

Section

Articles

How to Cite

Ravilyevich , D. A., Mirzohidovich, S. M., & Akmalovna, K. M. (2024). Digital Marketing: a Comprehensive Guide to Navigating the Modern Marketing Landscape. Excellencia: International Multi-Disciplinary Journal of Education (2994-9521), 2(8), 51-54. https://doi.org/10.5281/

References

Mohamud, A., & Alkhayyat, A. (2022). The impact of artificial intelligence in digital marketing. School of Business, Society and Engineering, Mälardalen University. https://www.diva-portal.org/smash/get/diva2:1663148/FULLTEXT01.pdf

Kanttila N. K. (2004). Digital Content Marketing: A Literature Synthesis, Journal of Marketing Management, Volume 20, Issue 1-2, pg-45-65. https://doi. org/10.1362/026725704773041122

Trusov, M. Bucklin, R.E., &Pauwels, K. (2009). Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing: Vol. 73, No.5, 90-102. https://papers.ssrn.com/sol3/papers. cfm?abstract id=1129351

Tavana, M., Shaabani, A., Racesi Vanani, I., & Kumar Gangadhari, R. (2022) A Review of Digital Transformation on Supply Chain Process Management Using Text Mining. Processes, 10, 842. https://doi.org/10.3390/pr10050842

Serohina, N., Petryshchenko, N. & Andrlic, B. (2019). Digital Marketing in Hotels, Marketing and Digital Technologies, Vol: 3(3), 35-42.

https://mdt-opu.com.ua/ index.php/mdt/article/view/75/73

Mason, A. N.; Narcum, J.; & Mason, K. (2021). Social Media marketing gains importance after COVID-19, Cogent Business & Management, 8:1, 1870797,

https://doi.org/10.1080/23311975.2020.1870797

Dejan Dašić, Vladan Vučić, Željko Turčinović, Miloš Tošić DIGITAL MARKETING MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS // Економика пољопривреде. 2023. №4.

Wilson Enrique Martínez Amado, Jairo Jamith Palacios Rozo, Lugo Manuel Barbosa Guerrero BIBLIOMETRIC STUDY: SCIENTIFIC ARTICLES ON DIGITAL MARKETING IN TRADE MARKETING // Russian Law Journal. 2022. №2. URL:

https://cyberleninka.ru/article/n/bibliometric-study-scientific-articles-on-digital-marketing-in-trade-marketing

Zana Këpuska DIGITAL MARKETING // European journal of economics and management sciences. 2021. №4. URL: https://cyberleninka.ru/article/n/digital-marketing

Boyjigitov Sanjarbek Komiljon O’G’Li IMPROVING THE EFFICIENCY OF MARKETING SERVICE BY EFFECTIVE USE OF DIGITAL MARKETING OPPORTUNITIES // JMBM. 2023. №10. URL:

https://cyberleninka.ru/article/n/improving-the-efficiency-of-marketing-service-by-effective-use-of-digital-marketing-opportunities

Similar Articles

You may also start an advanced similarity search for this article.