Digital Marketing: a Comprehensive Guide to Navigating the Modern Marketing Landscape

Deberdiev Anvar Ravilyevich; Sattorov Mirjahon Mirzohidovich; Karahodjaeva Masuda Akmalovna

doi:10.5281/

Authors

Deberdiev Anvar Ravilyevich Teacher of the Department of Exact Sciences at ISFT Institute, Uzbekistan Author
Sattorov Mirjahon Mirzohidovich Teacher of the Department of Exact Sciences at ISFT Institute, Uzbekistan Author
Karahodjaeva Masuda Akmalovna Teacher of the Department of Exact Sciences at ISFT Institute, Uzbekistan Author

DOI:

https://doi.org/10.5281/

Keywords:

Digital marketing, online marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, mobile marketing

Abstract

This article provides a comprehensive overview of digital marketing, encompassing its evolution, core components, strategies, and impact on modern business. It explores the key channels, tools, and techniques employed in digital marketing, highlighting the importance of data-driven decision-making and audience engagement in achieving marketing goals.

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