From Folk Wisdom to Luxury Pampering: A Study of Hilot's Transformation in the Philippines

Abstract

This study delves into the transformative journey of Hilot, a traditional Filipino healing practice, from its roots in folk wisdom to its contemporary manifestation as a sought-after luxury pampering experience. Employing a systematic literature review methodology, it examines the multifaceted dimensions of Hilot's evolution. The study's key findings unveil a remarkable narrative of Hilot's historical resilience, where it persisted despite colonial suppression, particularly in rural and marginalized communities. Hilot emerged as a torchbearer, preserving indigenous knowledge and historical roots. Moreover, the study illuminates Hilot's profound cultural significance. It transcends mere healing, symbolizing the interconnectedness of physical and spiritual well-being in Filipino culture. Hilot's pivotal role in rituals, ceremonies, and pregnancy-related practices underscores its integration into tradition, spirituality, and community. The study also underscores the transformative effects of globalization and commercialization on Hilot. Once an intimate and localized practice, Hilot has evolved into a globalized luxury pampering experience. High-end spas and resorts now offer Hilot services as exclusive indulgences, epitomizing the intersection of traditional practices with modern consumerism. However, the study does not shy away from the ethical complexities that accompany Hilot's commercialization. Concerns regarding cultural authenticity and the potential for exploitation loom large. Striking a delicate balance between economic opportunities and cultural preservation becomes paramount. This study offers profound insights into the transformation of Hilot, a cultural treasure of the Philippines. It underscores the resilience of tradition, the enduring cultural significance of healing, and the challenges of preserving authenticity in an increasingly globalized world. Hilot's journey from folk wisdom to luxury pampering is a testament to the adaptability of culture while preserving its roots, challenging us to navigate the evolving landscape of traditional practices with care and conscientiousness.