Linguistic Features of Advertisement Discourse

Abstract

This study conducts a comprehensive analysis of the linguistic features employed in advertising discourse across a range of media contexts. The study explores the intricate connections between language, emotions, and persuasion in advertising by utilizing theoretical frameworks from psycholinguistics, critical discourse analysis, and multimodal analysis. To understand the complex processes that allow ads to grab attention, arouse desire, and eventually affect purchasing decisions, the study focuses on lexical choices, syntactic structures, and pragmatic aspects. By offering a sophisticated comprehension of the linguistic and multimodal strategies used in advertising discourse, this study seeks to illuminate the complex nature of its meaning and its importance in influencing customer behavior.