Stylistic and Discourse Analysis of the Language of Social Media Marketing

Abstract

This social media influencers' language affects teenage and kid audiences' views and behavior. Qualitative analysis of influencers' language use and a quantitative survey of 35 10-19-year-olds were used. Influencers used casual, conversational language, narrative, and inclusive language to build community, according to stylistic and discourse analysis. The questionnaire found a high association between these language traits and influencer authenticity. This improved influencer confidence and persuasiveness. The influencers' language affected respondents' purchase choices and interactions with others. These findings demonstrate the power of language in influencer marketing and its potential effects on young social media users. The study adds to the expanding corpus of research on social media influencers' language techniques and their impact on young people and teens, providing parents, educators, and policymakers with useful digital landscape information.