Innovative Communication Strategies in the Digital Age

Abstract

This paper examines lingvocreativity strategies manifested in digital discourse, with an emphasis on their cognitive and pragmatic aspects, as well as their influence on meaning construction in digital environments. Special attention is paid to strategies of semantic accentuation, reframing, hybridization of speech acts, interpretation of new language forms, and the role of non-verbal elements in communication. The study demonstrates that digital communication fosters the development of new models of language interaction and the formation of hybrid discourse forms, which, according to several scholars, reflects a profound transformation of traditional linguistic norms.