Linguistic and Stylistic Tools in The Construction of Tourism Discourse
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This article examines the role and importance of linguistic and stylistic tools in the construction of tourism discourse. The tourism sector, constantly expanding on a global scale, actively uses linguistic techniques to create persuasive and attractive messages aimed at attracting travelers. Tourism discourse, which goes beyond simply transmitting factual information, relies on specific techniques to create an idealized representation of destinations and services offered. The article analyzes various stylistic figures such as hyperbole, metaphor, enumeration, and narration, and their use in tourism discourse to evoke emotions and enhance the attractiveness of a destination. By using these linguistic techniques, tourism professionals manage to transform a simple description into a captivating sensory and emotional experience, thus reinforcing engagement and desire among consumers. Thus, this study highlights the crucial importance of mastering linguistic and stylistic tools for the creation of an effective tourism discourse, capable of capturing the attention of travelers and stimulating their desire to explore new horizons.
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