Characteristic Features of Modern Discourse in English and Uzbek Educational and Print Media
DOI:
https://doi.org/10.5281/Keywords:
Modern Discourse, Multimodality, Hybridity, Identity, Performance, English-Uzbek Media, Globalization, Education, Digital Media Discourse, Algorithmic Personalization, Code-SwitchingAbstract
Modern discourse is a dynamic phenomenon shaped by digital technologies, globalization, and cultural diversity. It extends beyond traditional textual communication to include multimodal elements such as visuals and interactivity. This study investigates the characteristic features of modern discourse in English and Uzbek educational and print media. The research adopts a theoretical-conceptual approach, drawing on critical discourse analysis (CDA), multimodal discourse analysis (MDA), and sociolinguistics. No primary empirical data were collected. The analysis is supported by the authors’ autoethnographic reflections as bilingual participants in English and Uzbek media environments. The study identifies five key features of modern media discourse observed across both languages: (1) multimodality, (2) fragmentation and hybridity, (3) identity construction, (4) tension between globalization and localization, and (5) ephemerality and speed. English discourse tends to lead in adopting fast-paced, multimedia forms, while Uzbek discourse reflects efforts to preserve cultural identity while adapting to global trends. These discourse features reveal changing norms in education and journalism. Educators and media practitioners must adapt to evolving expectations, using diverse communicative modes and addressing multilingual audiences. The findings underscore the need for critical awareness in designing content that is culturally responsive and communicatively effective.
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