Prospects for the Development of Sports Advertising in Uzbekistan

Authors

  • Yadgarov Akram Akbarovich DSc., professor of the institute International School of Finance Technology and Science Author

DOI:

https://doi.org/10.5281/

Keywords:

sports advertising, attracting young people to sports, international sports market, popularization of sports, advertising market

Abstract

The economic and regulatory requirements for the wide promotion of sports in our country and the improvement of sports advertisements in the development of physical education and sports are highlighted. At the same time, the issues of attracting the youth of our country to sports through the development of sports advertisements, along with the advertisements presented by mass media today, were touched upon. Scientific and practical recommendations have been developed regarding the prospects for the development of sports advertisements in the advertising market.

References

Decree of the President of the Republic of Uzbekistan "On measures to fundamentally improve the state management system in the field of physical education and sports". March 5, 2018. www.lex.uz

Colleen Bee Vassilis Dalakas. 2021. Introduction to special issue on sport marketing and sponsorship. Journal of Business Research. Volume 124. https://www.sciencedirect.com/science/article/pii/S0148296320308365

Michal Varmus Milan Kubina. 2015. Innovative Approaches to Creation of Marketing Communications for Sports Clubs. Procedia Economics and Finance. Volume 26, 2015, Pages 12-16. https://www.sciencedirect.com/science/article/pii/S2212567115007947

Nathan Kirkpatrick, Joseph Pederson, DarinWhite. 2018. Sport business and marketing collaboration in higher education. Journal of Hospitality, Leisure, Sport & Tourism Education. Volume 22, June 2018, Pages 7-13 https://www.sciencedirect.com/science/article/pii/S1473837617301521

Vanessa and Ratten, Hamish 2011, International sport marketing: practical and future research implications, Journal of business and industrial marketing, vol. 26, no. 8, pp. 614-620.

https://www.deepdyve.com/lp/emerald-publishing/international-sport-marketing-practical-and-future-research-P98ewtbFKO

Аndrew Zimbalist. The Economics of Sport, 2001.

https://www.statista.com

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Published

2024-04-18

How to Cite

Akbarovich, Y. A. (2024). Prospects for the Development of Sports Advertising in Uzbekistan. Excellencia: International Multi-Disciplinary Journal of Education (2994-9521), 2(4), 162-165. https://doi.org/10.5281/