Use of Innovative Marketing Technologies to Increase the Investment Attractiveness of Uzbekistan

Abstract

This article explores how innovative marketing technologies can be leveraged to enhance the investment attractiveness of Uzbekistan. It examines the role of digital transformation, artificial intelligence, big data analytics, and immersive technologies in promoting Uzbekistan as a prime destination for investment. Through a review of existing literature, effective methodologies, and empirical findings, the study provides strategic recommendations for utilizing these technologies to attract and retain investors.