THE RISE OF SHORT-FORM VIDEO CONTENT: HOW TO OPTIMIZE FOR TIKTOK AND REELS IN 2024

Abstract

In 2024, short-form video content continues to dominate the digital landscape, driven by platforms like TikTok and Instagram Reels. This shift represents a fundamental change in how audiences consume content, emphasizing brevity, engagement, and virality. This article explores the rise of short-form video, its impact on digital marketing strategies, and how businesses can optimize their content for TikTok and Reels. Through an in-depth analysis of user behavior, platform algorithms, and successful case studies, this study provides actionable insights for creating compelling short-form video content. The article also examines the role of artificial intelligence (AI) in content creation and curation, the importance of understanding audience psychology, and the emerging trends that will shape video marketing strategies in 2024 and beyond. By integrating scientific research and empirical data, this paper highlights the importance of adapting to the evolving preferences of digital audiences to achieve sustained marketing success.