ONLINE SHOPPING: PAST, PRESENT & FUTURE

Abstract

Mainly the goods are made at the manufacturer's place and reach the consumer through many channels. Consumers buy these products from shops. This is a common method which has been going on for years, but since the facility of online shopping has come, customers have got an option other than buying goods, in which they get the facility of getting the goods delivered directly to their home. Online shopping has emerged in India in the last two decades and within a few years of its emergence, the way of shopping has brought a revolution in the retail sector. As a result, the availability of goods and services to the customers became easy. This change has completely changed both consumer behaviour and standard of living. Overall, we can say that this method of e-commerce has not only provided convenience to the customer but has also provided new employment opportunities for the workforce. Apart from all this, there are some challenges for this sector which we see in the future. The study will also examine the age-old ways of doing business and shopping in India along with the growth of employment opportunities in logistics, web development, digital marketing, customer support and electronic payment systems due to online shopping and study the future prospective.