Prospects for the Development of Sports Advertising in Uzbekistan

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Yadgarov Akram Akbarovich

Abstract

The economic and regulatory requirements for the wide promotion of sports in our country and the improvement of sports advertisements in the development of physical education and sports are highlighted. At the same time, the issues of attracting the youth of our country to sports through the development of sports advertisements, along with the advertisements presented by mass media today, were touched upon. Scientific and practical recommendations have been developed regarding the prospects for the development of sports advertisements in the advertising market.

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How to Cite

Akbarovich, Y. A. (2024). Prospects for the Development of Sports Advertising in Uzbekistan. Excellencia: International Multi-Disciplinary Journal of Education (2994-9521), 2(4), 162-165. https://doi.org/10.5281/

References

Decree of the President of the Republic of Uzbekistan "On measures to fundamentally improve the state management system in the field of physical education and sports". March 5, 2018. www.lex.uz

Colleen Bee Vassilis Dalakas. 2021. Introduction to special issue on sport marketing and sponsorship. Journal of Business Research. Volume 124. https://www.sciencedirect.com/science/article/pii/S0148296320308365

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Аndrew Zimbalist. The Economics of Sport, 2001.

https://www.statista.com

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