Development and Improvement of the National Tourism Standards of the Republic of Uzbekistan

Abstract

This paper examines the role of national standards in the development of the tourism industry, their impact on the quality of services, increasing competitiveness and forming a positive image of the country. Paper explains the process of standard development and implementation, as well as analyzes the existing standardization system in the field of tourism. The author suggests measures to improve national standards based on the results of the study.