Artificial Intelligence in Ecommerce
- Authors
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Matthew N. O. Sadiku
Roy G. Perry College of Engineering, Prairie View A&M University, Prairie View, TX, USA -
Uwakwe C. Chukwu
Department of Engineering Technology, South Carolina State University, Orangeburg, SC, USA -
Janet O. Sadiku
Juliana King University, Houston , TX, USA
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- Keywords:
- artificial intelligence
- Abstract
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Artificial intelligence (AI) is a collection of various technologies and algorithms built to minimize human intervention and maximize results, saving time for businesses and customers. It is transforming ecommerce by enhancing customer experiences and optimizing business operations through data analysis, automation, and personalization. It is making an enormous impact on ecommerce businesses. It personalizes the shopping experience through dynamic recommendations and AI-powered chatbots, automates operations like customer service and supply chain management, and improves marketing with advanced customer segmentation and content generation. AI in ecommerce has revolutionized the industry, providing powerful tools to enhance customer experiences, streamline operations, and tackle various challenges. The significance of AI integration with ecommerce sites cannot be understated. This paper explores some of the essential AI tools transforming ecommerce.