The Role of Branding and Neuromarketing in Promoting Products With Limited Advertising Access

Abstract

Advertising is a powerful marketing tool used to promote goods and services, as well as attract the attention of the target audience to them. Advertising is an urgent necessity for any business, a commercial project is doomed to stagnation. Currently, almost all companies use advertising at least using social networks, and many other types and means of advertising are also widespread. Also, knowing the market (comprehensive study of consumers, knowing their tastes and desires), adapting to the market, influencing the market are the main principles of marketing. Currently, a new concept is entering marketing - the concept of neuromarketing. This article contains thoughts on neuromarketing, its definition, as well as the role of neuromarketing in business. There is information on the role of neuromarketing in the market penetration of products with limited potential.