CONSUMER-ORIENTED DESIGN STRATEGIES FOR MODERN LIGHT INDUSTRY PRODUCTS
DOI:
https://doi.org/10.51699/8dv9hm63Keywords:
consumer-oriented design, light industry, ergonomics, fashion, innovation, product design, digital technologiesAbstract
This article discusses the importance of consumer-oriented design strategies in the development of modern light industry products. The study analyzes the main factors influencing the creation of competitive products, including consumer needs, ergonomic indicators, aesthetic requirements, and functional characteristics. Special attention is paid to the use of digital technologies, innovative design methods, and sustainable development principles in the product development process. The research results show that a deep analysis of consumer requirements contributes to improving product quality, expanding market opportunities, and strengthening the competitiveness of light industry enterprises. A consumer-oriented approach enables the creation of modern, comfortable, and highly demanded products that meet the requirements of a rapidly developing market. The findings indicate that the implementation of consumer-oriented design strategies serves as a critical factor in improving product innovation, increasing market adaptability, and ensuring sustainable growth within the light industry sector. Consequently, the research provides valuable theoretical and practical insights for designers, manufacturers, and industry stakeholders seeking to develop products that effectively respond to evolving consumer demands.
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