Visualising Reflective Orbital Marketing in Cosmic Campaigning

Abstract

In the evolving landscape of marketing, "Reflective Orbital Marketing" (ROM) presents a novel approach, leveraging large reflective objects in space to create advertisements visible from Earth. This abstract explores the conceptual framework and feasibility of ROM, contrasting it with traditional and digital marketing practices. The paper begins with an overview of prevailing marketing concepts, highlighting their scope, creativity, and cost implications. It then introduces cosmic campaigning, emphasizing the innovative use of space-based reflective surfaces to capture global attention. ROM's implementation framework is examined, detailing technical, financial, and regulatory considerations. A feasibility analysis is conducted, assessing the high costs, technical challenges, and potential impact on sustainability and public perception. The paper also explores regulatory and ethical considerations, including space commercialization and environmental impact. A comparative analysis is provided, highlighting ROM’s distinctiveness in scope, creativity, and customer engagement compared to traditional, digital, guerrilla, content, and eco-friendly marketing strategies. The findings suggest that while ROM offers unprecedented visibility and innovation, it faces significant challenges that must be addressed to ensure its practical application and ethical acceptance.