PRINT VS. SOCIAL MEDIA ADVERTISEMENT: ITS EFFECTIVESS AS MARKETING STRATEGY OF CVCITC

Abstract

This study focused on the print vs. social media advertisement and its effectiveness as marketing strategy. The aims of this study are determined which advertising medium, print or social media is easier for students to use and where they can accelerate their learning based on their preferences. It sought to determine (1) the level of effectiveness on the use of print initiatives of CVCITC in terms of (a) persuasion (b) attraction (c) self-involvement (2) the level of effectiveness on the use of social media advertisement of CVCITC in terms of (a) persuasion (b) acceptability (c) self-involvement (3) the level of effectiveness on the use of print media initiatives to the level of effectiveness on the use of social media advertisement of CVCITC. This study was conducted last October 2023 to April 2024. The respondents of the study were Senior High School Students enrolled in Cagayan Valley Computer and Information Technology College. Using Slovin’s formula with a 5% margin of error, there were 249 respondents whose involvement was elicited for this study. The researcher utilized the surveyed questionnaires in assessing the effectiveness of print vs. social media advertisement as marketing strategy. Research instrument underwent validation and was subjected to data analysis procedures. This study discusses the effectiveness of print vs. social media as a strategic tool. As a result, it can also help in building your organization strong enough to make your marketing effective.